About us
OUR STORY
The Child Safe Tech Alliance began with a simple but powerful belief: technology should help kids thrive, not put them at risk. A group of pioneering tech companies dedicated to “safety by design” joined forces with global child protection champions like the Tim Tebow Foundation and The International Center for Missing and Exploited Children. Together, we saw the urgent need for a united effort to keep children safe from exploitation, trafficking, and the hidden dangers of the digital world.
What started as a collaboration of innovators, advocates, and policy leaders has grown into a movement. We’re here to raise the bar for technology—setting standards, recognizing safe design, and building tools that allow kids to explore, learn, and connect without fear.
This is bigger than any one organization. It takes all of us. We invite you to stand with us, join the Alliance, and help protect children online.
MISSION
To protect children in the digital world by promoting, certifying, and advancing safe technologies that guard against exploitation, manipulation, and harm.
VISION
A digital ecosystem where every child can safely explore, learn, and connect without risk of abuse, exploitation, or psychological harm.
Working Group
Richard Pursey
Board Member
Richard Pursey is a seasoned entrepreneur having successfully started and sold a number of technology companies in both the services and software sector. Following this success, he became an active private investor before founding SafeToNet where he is Group CEO. Richard has held various board level positions including NED for an NHS Primary Care Trust (Berkshire West) where he learned about mental health issues and the societal problems surrounding child abuse. He was Chairman of the Thames Division of the Institute of Directors and sat on the board of the Southern Division of the CBI.
Brad Edwards
Board Member
Brad Edwards is a proven executive who has built and sold multiple companies, creating nearly a billion dollars in stakeholder value. He pioneered the first non-bank credit card processing system and the world’s first fully electronic medical records, setting new standards for safety in healthcare. As a venture capitalist and advisor, he has guided dozens of early-stage companies to responsible growth. Through Cadre Partners, Brad now focuses on helping leaders build technology that is safe for children and families. His career reflects a passion for innovation that protects and empowers the next generation.
Shawnna Hoffman
Board Member
Shawnna Hoffman is a global child-protection leader with more than two decades of experience applying AI, blockchain, and cybersecurity to safeguard vulnerable populations. She has held senior technology roles at Dell Technologies, ServiceNow, and IBM, where she led the IBM Watson AI Legal Practice and advanced blockchain solutions for safety and health systems. Shawnna also chaired MIT’s Task Force on Computational Law for Combating Modern Slavery and frequently briefs governments and the United Nations on emerging technologies that protect children. She is a Harvard graduate with advanced national security training from the U.S. Army War College, as well as a patent holder and published co-author.
Rebecca Long
President
Rebecca is a seasoned design leader with extensive experience managing technical and creative teams in multimedia marketing, web usability, and print communications. She is known for aligning teams with strategic goals, delivering innovative solutions, and thriving in fast-paced, deadline-driven environments. Passionate about building technology that is safe for children, she also champions efforts to combat human trafficking and protect the most vulnerable.