Now joining the board of the Child Safe Tech Alliance, Ralston brings a clear message she believes every parent deserves to hear: the technology our kids interact with daily is far more complex, persuasive, and risky than most adults realize — and the responsibility to protect children cannot rest on parents alone.

Phones, iPads, computers, and gaming systems expose children to data harvesting, psychological manipulation, and real-world criminal threats. Big Tech platforms are designed to maximize engagement and profit, not child safety. Privacy protections are weak, oversight is limited, and parents are often left in the dark.

Pursey’s decision to co-create the Child Safe Tech Alliance is rooted in his belief that no single company, government, or sector can solve child digital safety alone. The Alliance’s focus on standards, collaboration, and shared responsibility mirrors the principles that have guided his work for years.